Your chance to invest inPatch

We're crowdfunding

This is your chance to own a part of Patch’s future by investing as little as £10 or as much as £25,000 alongside Europe’s leading investors.

Head to Crowdcube now for more information and to invest.

Capital at risk.

Why invest?

Our mission

Making modern life greener.

Plants make us happier and healthier. We’re helping green up modern life by making it easy for the next generation of plant people.

While we’ve come a long way, this is really just the start. As our success so far has been led by our community of plant lovers, we’ve decided to give you the chance to become a shareholder.

Share in our success

We’ve delivered 260,000 plants in London and Paris to 82,000 customers, and we’re ready to expand across Europe.

Illustration of people with plants

Other things we’re excited about:


Patch has 124% year on year revenue growth


Of new customers from word of mouth


TrustPilot rating from 1,091 customer reviews


Disrupting a £22bn European gardening market


Successfully launched in Paris this year


Raised from top investors, Octopus & Forward Partners

Join the fun

Head to Crowdcube now for more information and to invest.


  • What is crowdfunding?
    • Crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online platform. More information on crowdfunding can be found here. We are equity crowdfunding, which means that each investor will receive a share in our business, which carries the potential to make a profit when the business is sold, as well as exclusive rewards.

  • Why is Patch crowdfunding?
    • We’re crowdfunding to help fund the next stage in our growth. We’ll grow by moving into new cities, sourcing directly from growers, and improving our offering for people buying plants for their business. We want to give our plant loving community the chance to own a share in our business alongside Europe’s leading investors.

  • How can I invest?
    • We’re partnering with Crowdcube, a crowdfunding platform, for our crowdfunding campaign. When the campaign is live, you will be able to invest via the Crowdcube website.

  • Who can invest?
    • Anyone who is over 18 years old and legally entitled to invest, except people resident in the US, Canada or Japan. Customers who would like to participate in the crowdfunding will need to signup on the Crowdcube website.

  • What is Crowdcube?
    • Crowdcube is a crowdfunding platform for start-ups and growing businesses. Crowdcube enables individuals to invest in companies in return for shares of the company.

  • How can I make money out of this investment?
    • Shareholders will receive a return on their investment if there is a share sale event, such as an IPO (launching onto a stock exchange), a trade sale (sale to another company), or a share buyback.

  • How much can I invest?
    • As little as £10, or as much as £25,000. If you want to invest more than £25,000, get in touch with us at

  • What about rewards?
    • We're offering exclusive rewards to our investors depending on the size of investment:

      £10+: Chance to win plants for life 🌱
      As an investor, you’ll become a Patch shareholder. To thank you, we’ll enter you into competitions to win plants for life and the chance to name a Patch plant (after a loved one – or yourself, no judgement). You’ll get a membership to the Patch Plant Club, which gives you early access to new products and exclusive offers, and we’ll throw in free delivery on your next order.

      £100+: Exclusive Patch swag 👜
      Invest a little more and you’ll get all of the above; PLUS free delivery for three months and exclusive Patch investor swag, because everyone loves swag.

      £1,000+: Limited edition Patch pot 🤩
      At this level, you’ll get all of the above; PLUS free delivery for a whole year and a limited edition Patch pot (launching in 2020). We’ll also say great things about you around the office.

      £5,000+: Free delivery for life 🚛
      As one of our biggest investors you’ll get all of the above; PLUS free delivery for life and two tickets to an investor open day, so you can see how Patch works. We’ll also high-five you on request (unlimited).

      £25,000+: Management dinner + Q&A 🍽
      As a top tier investor in Patch, we can’t thank you enough, but we’ll try with all of the above, PLUS a home consultation and £1000 worth of plants, as well as an exclusive thank you dinner and Q&A with the Patch management team.

  • What about Brexit, will that affect Patch's supply chain?
    • Even in a no deal scenario, there are no plans to stop plants at the border for checks. Although we are expecting delays at the border due to more general checks being made, it's not plants that will be stopped.
      We are however, planning for a 24-hour delay at the border by increasing the storage space for plants onsite at a dedicated ‘Brexit space’ just 500 metres away from our London sorting office, preventing delays significantly impacting our customers.
      Certain plants species will need extra checks (e.g. olive and citrus trees), but these checks can be made directly in our warehouse by DEFRA. We have been doing this for olive trees for over six months now, so we are familiar with and accustomed to this process.

  • Will Brexit affect Patch's costs?
    • We've only been trading since the Brexit vote so have never known the exchange rate any better than £0.89 per €. In the worst case, currency traders are forecasting that a hard Brexit could bring that rate as low as £1.00 per €. This coincides with us cutting out the middleman, significantly reducing our plant costs, which will offset changes in the exchange rate. This disintermediation of the supply chain sets us up to become one of the most efficient and best value-for-money plant suppliers to the UK.
      Alongside this, our near term expansion strategy is focused on European cities, where there will be limited impact from Brexit.

  • What is EIS, and will this investment be considered EIS?
    • EIS is a form of tax relief you can get when investing in new businesses. You can claim up to 30% income tax relief on investments up to £1 million per tax year. For more detail, see here.

      Patch has received EIS advance assurance for this round! You can request access to the assurance confirmation in the documents section of our Crowdcube page.